
This independent program provides sponsoring and
exhibiting companies the benchmark data needed to
make a valid and informed decision regarding participation
and support of an event.
With the demand for attendance verification of events
by exhibitors and sponsors continuing to grow, Meeting
Consultants developed a proactive attendance verification
program to provide our customer base with the ability
to verify attendance at their meetings, conferences
and exhibitions. As more exhibiting companies were
asking for and requiring meeting and conference planners
and show organizers to provide attendance verification
and demographic information about their attendees prior
to committing to exhibit at an event, Meeting Consultants
has introduced our internally developed product to
the industry. This solution is a value priced solution
available to associations, conference and meeting planners,
and show organizers providing an independent third
party attendance verification solution.
Providing confirmed and accurate data verified through
a third party regarding attendance numbers, buying
power and buying influence of attendees, geographical
distribution of attendees, and job function and title
of attendees who have attended your most recent event
are the best sales and marketing proof statement an
association, meeting or conference planner, or exhibition
organizer can offer a potential sponsoring or exhibiting
company.
Being able to provide certified verification of your
attendance information provides exhibiting corporations
the needed information to make decisions about which
events they will participate, exhibit, or sponsor.
This information supports the sales and marketing process
for each event by confirming accurate information about
an event, thus building a greater trust and reliability
factor for an event. It also separates an event from
those events that do not utilize an attendance verification
solution that is certified by an independent third
party.
Meeting Consultants will verify the data for accuracy
and validity, survey and confirm a sampling of identified
attendees and provide to the organizer a report confirming
a variety of data that can be used by the event organizer
for describing their event and for their sales and
marketing campaigns of their future events.
Meeting Consultants is proud to be able provide this
unique industry solution to the growing number of meeting
planners, conference managers, and exhibition organizers
that have been asking for an attendance verification
process to be developed for our industry and value
priced so any size event can utilize the program.
The process developed by Meeting Consultants follows
the Standards for Conducting Business-to-Business Exhibition
and Event Audits and Business-to-Consumer Exhibitions
and Events as recommended by the Exhibition and Event
Audit Commission and the IAEM
Task Force on Audit Standards.
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